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Building Your Brand: Marketing Techniques To Grow Your Customer Base

Posted by on Jun 8, 2016 in Uncategorized | Comments Off on Building Your Brand: Marketing Techniques To Grow Your Customer Base

In today’s competitive market, it’s important to use every advertising tool available to you. From your social media accounts to branded company t shirts, how you promote your business and engage with your customer is critical to your success. When you have a brand logo, and you are ready to build up your brand recognition, you can use company t shirts as part of your marketing strategy. Building Your Brand Takes Time Building your brand takes a variety of efforts over an extended period of time. Most successful businesses use customized t shirts as a way to get their brand logo out in the public. Employees wear the shirts as part of their uniform, making them easy to identify when they are on the clock. This is particularly useful in service industries, where it may not always be obvious who the staff are. When you want to promote your logo and brand, one of your first steps is to have your employees wear branded articles of clothing. Create a Strong Presence on Social Media Once you have created a logo and you have begun with a physical product for your employees to wear, you can continue to build up your brand through the use of social media. When you sign up on social media such as Facebook and Twitter, you can begin to use these valuable tools as part of your marketing strategy. Within your social media accounts, you will need to include the logo you are trying to establish as your brand. Once you have a following, you can share new content, ideas and products with your customer base to get them excited about what you have to offer. Keep Momentum Going When you have people interested in your business, you have to keep them interested. Whether you use a SMS texting software and get customers to sign up, or you add customers to your email list, growing your customer base is done by nurturing the relationship that starts with a first inquiry or sale. If people are visiting your site, or opting in to your texting campaign, you have to provide them with useful, engaging information to keep them from going to your competition. When you are building your brand, take the time to analyze your statistics to see where your customers are coming from. Hone in on your customer base, and continue to give them what they are already searching for. For more information, contact a company like The Edge Screen...

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Have Trouble Getting Parents to Volunteer for School Events? What to Do

Posted by on Apr 12, 2016 in Uncategorized | Comments Off on Have Trouble Getting Parents to Volunteer for School Events? What to Do

If you are in charge of the parents’ group at your child’s school and it’s incredibly difficult for you to get volunteers for all the events, you may not be marketing the right way. Many parents would rather just send a check or donate an item for events, but there are still some that are willing to give their time if they have all the information. Here are a few things you can try in order to get the attention and cooperation of your parents. Electronic Sign Up Parents can easily browse through the list of signup options and commit to things when they have access to an electronic signup program for the events. These signups will send notifications to remind the parents a few days before the event of what they need to bring or what they volunteered for. You can also create a calendar with all the events for the year so parents can browse the list while they’re signing up. Some also allow parents to see what others have signed up for. If they see that their friends are going to be there, they may be more willing to sign up to help as well. Post Cards Parents can get a lot of paperwork home from school every night, and often the pieces get glanced at and tossed. Sending colorful and informative postcards to the parents is a great way to get their attention, and often it’s cheaper than making a full page color print at a local copy store. The post cards can ask for volunteers and remind parents to send in items for charity events or to participate in an upcoming event. With postcards, your announcements won’t get lost in the mix. Look for paper by Total Reproductions Inc to get started. Social Media Accounts Does the school have a social media account? If so, you may want a separate account for the parents’ organization. This way parents can see when they are browsing their news feed that there is a movie night, that you are short meeting your quota on a charity event, or that you still need help with something. It’s also a great way to share pictures and show how successful the events can be. Use these different methods to try to get parents more involved and to get the help you need to make your parents’ organization a success. Advertise your organization like a business so parents understand that cooperation is needed to make the group...

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How To Choose A Paper Type For Your Photos

Posted by on Mar 9, 2016 in Uncategorized | Comments Off on How To Choose A Paper Type For Your Photos

If have gone on vacation and taken pictures with your smartphone or just celebrated your nephew’s first birthday and was dubbed the photographer at the party, chances are good that you are going to want to print out your photographs. However, you might not know what type of photo paper to use. Here are some tips for determining the type of photo paper that you should use based on your situation and your priorities. 1. If You Need the Photos to Be Handled: If your photos are going to be handled by many people because you’re sending out a stack of photographs from your trip that your relatives can pass around, then you are going to want to go with high gloss photo paper. High gloss photo paper gets its shine from the finish that is applied to the paper. However, this shine can also double as a protective measure against permanent damage from fingerprints and the oil from people’s hands. Although high gloss photo paper will show smudges if a person handles the photos, it is relatively easy for you to simply take a microfiber cloth and wipe down the prints to remove the fingerprints without causing damage. 2. If You Are Scrapbooking: If you are planning on using your photos to scrapbook, you need your photos to be printed on a type of paper that will allow you to handle the photos without totally ruining the. You also need a type of paper that will not have glare behind the protective plastic cover that many scrapbooks have. In this situation, semi-gloss photo paper is your best bet because you get the best of both worlds. You get the reduced shine that normal paper has, but you also get the protective qualities and high color resolution that high gloss photo paper has.  3. If You Need a High Level of Detail: Finally, if your prints are going to be on display on a bulletin board or sent to a photo publication that accepts amateur photographs, then you to need to be sure that all of the fine details are perfectly visible. If this is the case, then you will want to choose high gloss photo paper because it offers the widest selection of color choices, allowing you to avoid having to dull your original colors, as well as the highest resolution. 4. If Your Photos Will Be Displayed in Harsh Lighting: If your photos are going to be displayed under harsh lighting, then you will want to go with semi-gloss photo paper in order to be certain that the glare does not detract from the viewer’s experience. For more information, talk to a company that specializes in photo paper and printing...

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What Should You Know Before Getting A Poster Printed?

Posted by on Mar 6, 2016 in Uncategorized | Comments Off on What Should You Know Before Getting A Poster Printed?

Have you ever wanted to get a poster or other large document printed, but when you got it back from the copy center, it didn’t look like you had hoped? There are tricks to ensuring your poster looks good, and you don’t have to be a professional designer to make sure you get good results for your next large-format printing project. Here’s what you need to know. 1. Image Resolution All the graphics on a poster need to be printed at a resolution that is at least 300 dots per inch (also known as dpi, which is a way of measuring image quality). This typically means that pictures you took from a website won’t work, unless you purchased and downloaded them at print resolution. If you create graphs or charts in an office or illustration program, make sure you save them at the highest possible resolution, at least 300 ppi, or pixels per inch.  2. Color Format There are two different ways of showing colors, depending on whether they are to be viewed in print (CMYK, which refers to the four colors of ink that make all printed images) or on a screen (RGB, which refers to the three colors of light that combine to make colors for web or video). For printed materials, you want to make sure all your images are saved as CMYK images, or you may find that they will look dull in print. 3. File Format No matter what software program you created your poster file in, you should convert a copy of the final to a PDF (portable document format). A PDF can be universally opened and printed, so it’s a good choice for giving to your copy center. However, if something is wrong with your file, no one at the copy center will be able to make changes or fixes. It can make sense to also collect the original file and all the associated images, illustrations and fonts just in case the copy center employees need them. Deliver the files on a USB memory stick formatted for use on PC.  4. Back-Up Copy Make sure you have a saved copy of your file on your own computer system. Don’t send your only copy to the copy center, just in case there is an issue with the memory stick or the files are lost.  5. Paper Choose a basic white or slightly off white paper stock with a matte finish. The matte finish will show your printed project better than a glossy finish, because the gloss can highlight any problems or issues. Also, if you are giving a presentation where your poster will be used, overhead lighting can reflect oddly off a glossy finish. If you have questions about how to properly prepare your file for printing, be sure to call and ask your local copy center. They will be able to walk you through the process of preparing your file. You can also talk with specialists such as the Jensen Blueprint Repro Ltd printing...

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Common Mistakes People Make When Ordering Custom Frames Online And How To Avoid Them

Posted by on Mar 4, 2016 in Uncategorized | Comments Off on Common Mistakes People Make When Ordering Custom Frames Online And How To Avoid Them

If you have an unusually shaped photo or are looking to spice up your walls with a gorgeous frame, you might decide to order a custom picture frame online. This is an excellent way to get a decent price on a picture frame that suits your photo or artwork perfectly. However, because you can’t physically see the frame or talk to the person who is making the frame and ask questions, it is easy for problems to occur. Here are some tips for making sure that you avoid these common online custom picture frame mistakes. 1. The Mat Border You Choose Isn’t Large Enough If you don’t choose a large enough mat border, then you are going to risk having the glaze that’s applied to the frame touch your artwork and cause it to drop in value or entirely ruin it. In order to avoid having this happen, make sure that the mat border that you choose is at least twice as wide as the size of the frame’s edge. This will allow you to make sure that you keep your artwork or photo well out of harm’s reach, as well as allow you to have an especially attractive mat border that is proportional with the frame itself. Even though this will increase the size of the frame that you might need, it will be worth it in the long run because your art will look better and you can feel secure knowing that it will not be damaged. 2. You Think That Acrylic Glass Isn’t As Good You might notice that the natural glass that’s made out of sand is much more expensive than the acrylic glass, which is made out of plastic. You might be tempted to believe that the price difference marks a significant difference in quality. The truth is that acrylic glass is slightly easier to see through than regular glass, allowing your art to be viewed more easily. It is also not as prone to shattering, so in the unfortunate event that the frame falls off of your wall, you will be less likely to find shards jammed into your artwork. Go with the cheaper option in order to make framing more affordable and to better display and protect your artwork. The only issue with acrylic glass is that it scratches more easily than regular glass, meaning that you need to clean it with a microfiber cloth, rather than a regular cloth or paper towel. For more information, talk to a company that specializes in custom picture...

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