Designing an effective and engaging brochure is about more than just throwing the information together: designing an effective brochure is an art form. Here are a few tips you can use to design the most effective brochure. #1 Know Your Printing Budget First, before getting deep into the design process, you need to make sure you understand your printing budget. Your printing budget is important because it impacts the design elements.…
Read More »What makes an eye-catching flyer that people will be likely to read? Well, that all depends upon an individual’s personal preference, but there is one thing for certain. Flyers with print broken down into short paragraphs that are easy to scan, distinct colors and lettering, real photographs, and unique drawings will override a flyer that contains large blocks of text that are printed on plain paper. What Is Your Overall Message?…
Read More »Who doesn’t know the joy of picking up your favorite box of cookies and finding a 55 cent coupon stuck to the front of it? In the printing industry, those are called folded IRCs or Instant Redeemable Coupons. Both consumers and companies love them, and here’s why: instant savings. So You’ll Buy More Cookies IRCs are meant to draw you to a product that producers want to sell. Marketing teams work with sales teams to come up with ways to sell consumers more cookies.…
Read More »An impressive booth built by a creative hand draws attention. A large booth may capture eyes, but does it genuinely reveal what a company promotes? If not, people pass by and continue on their way. With so many booths competing for people’s attention, the responsibility for making the display box stand out falls on the shoulders of a well-crafted display sign. With the right combination of artistry and information, a display sign may stop people and get them inquiring.…
Read More »The product label is often a consumer’s first impression of a product. As a result, you need to make sure these impressions go well for your customer base by designing high-quality printing labels. This won’t be a challenge thanks to these tips. 1. Only Include Relevant Information Since you don’t have unlimited space on a product label and you’ll pay more for extra lettering, you need to be strategic with what goes on it.…
Read More »If you manufacture products, then you may want to think about adding hang tags to them. Luckily, there are printing companies out there that can help you by printing out these hang tags so that you can attach them to the products that you manufacture and sell. These are a few reasons to add hang tags to your products. 1. Provide More Information About Your Products When people are looking at your products on a retail store shelf, you probably want to make sure that they can find out as much information about them as possible.…
Read More »A good copy machine is absolutely essential for many businesses. Having the ability to copy, print, scan, and fax whenever you need to is an amazing gift and one that makes it much easier for you to stay in contact with vendors and clients alike. If you’re going into business and need to purchase a copy machine, the sheer number of options that are out there can make it hard for you to settle on the right model.…
Read More »Businesses are always looking for new ways to promote themselves and get the business name out in view where the public can see it. There are a lot of ways to do that but for small business sometimes simple things can be very effective. When you are just getting started you need to watch the budget closely and if you can give away promotional items and advertise at the same time, why not do it?…
Read More »Going to a printing service to have your wedding invitations made is an excellent idea. A printing service like Print Source will not only ensure that your invitation looks how you would like it to look, but they will also make sure that you get the number printed off that you need, in the time frame that you need. When it comes to wedding invitations, it is so important that you get exactly what you want.…
Read More »There are a variety of benefits to using water-based ink in your screen printing shop. You don’t have to use harsh chemicals to clean up after using them, they’re better for the environment, and it’s easier to do soft color printing with them. However, there’s no denying there are also some challenges to using this type of ink that could lead to costly mistakes if you don’t know how to deal with them.…
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